The effect of organizational innovation and international orientation on export performance with the mediating role of technological innovation and moderating innovation capacity

Abstract

In introducing their innovations in international markets, companies try to gain a significant percentage of their market share and income from selling products in international markets. The aim of this research is to determine the effect of organizational innovation and international orientation on export performance with the mediating role of technological innovation and moderating innovation capacity. The type of the present research is a descriptive survey and the statistical population of this research is food exporting companies. For this purpose, 52 questionnaires were distributed and collected among the managers of food exporting companies that were selected by census method. The data collection tool of the present research is a questionnaire and its reliability was measured by calculating the Cronbach's alpha coefficient, which was higher than 0.7. The validity of the research tool has also been confirmed by performing confirmatory factor analysis technique. Also, structural equation modeling method has been used to analyze the data. The software used in the descriptive part is SPSS and in the structural equation part is Smart-PLS. The results of the present study showed that the effect of organizational innovation on export performance and technological innovation has a significant positive effect. International orientation has a significant positive effect on export performance. Technological innovation has a mediating role between the effect of organizational innovation on export performance. Innovation capacity has a moderating role between the effect of international orientation on export performance.