How social media usage contributes to open innovation?

Abstract

Service businesses are the most important factor in the economic growth of a country, and their importance is even greater if the consequences of their entrepreneurial work on the overall growth of society are analyzed. Firms adopt strategic behaviors conditioned by their specific characteristics and motivations that facilitate the emergence of a culture that focuses on preserving the future and enhancing stability. The purpose of this research is to investigate the role of social media activities in the emergence of open innovation. This research has been done by studying previous research regarding the relationship between the mentioned variables. Based on past studies, it was concluded that the use of social media leads to innovation.